Land is a site-specific installation that celebrates 100 years of one of the Italian most important and ancient furnaces: Poggi Ugo.
The project, curated by Valentina Guidi Ottobri and designed by Masquespacio, wants to suggest new aesthetics visions related to terracotta and it’s showcased, during the Fuori Salone 2019 Milan, on the terrace of Strategic Footprints.
The meeting between design and material aims to stimulate a reflection about the spaces that characterize the private sphere; in particular the interiors that animate our daily life and the multiple possibilities of living and interpreting them.
The terracotta is used in a synthesis between nature and artifice, with a collection of 17 new works — a survey on physical and cultural geographies and on the landscape transformation of the contemporary world.
We entered a timeship and traveled to two different ages. First we went to the Fifties, from Brazil, La Habana and California, to get inspired by Tropicalism, and afterwards we took the same timeship to the Italy of the Seventies, with its Post Modernism.
A unique transformation of a traditional handmade material with a contemporary design.
