For a long time, we believed that moving forward meant leaving ornament behind.
Decoration was gradually removed, forms became quieter and the frame was expected to disappear around the image. Reframe begins by questioning that idea. It returns to a time when objects were allowed to be expressive, generous and filled with emotion.
The collection looks towards the Baroque, not as a style to reproduce, but as permission to create without restraint. Its sense of abundance is taken apart and reimagined through spheres, blocks, repeated rhythms, unexpected colors and frames within frames. Familiar details lose their original order and begin to speak another language.
Each frame expresses this freedom differently. Some ornaments extend beyond the edge. Others interrupt symmetry, create a second boundary or leave a generous distance between the image and the object surrounding it. The frame no longer remains silent. It becomes part of what we are looking at.
Within Feel the Shift, Reframe represents the freedom to revisit the past without becoming trapped within it. We can inherit its richness, dismantle its rules and allow it to return in a form that belongs entirely to the present.
The past, released from its original frame.
A Mas Creations x Perales 11 Collection